Trey Fallon's Resume

Experienced Digital Marketer with a background in sports and hospitality.

I’ve helped create or implement the digital marketing strategy for 300+ hotels, resorts, or restaurants across the United States.
Hands on digital marketer that has worked with large brands that include ESPN Radio, the Dallas Cowboys, Hilton, Hyatt, IHG, and Marriott.
Experienced in advanced techniques for organic and paid social media, search engine optimization, and email marketing.
Oversee and plan digital marketing budgets along with agency and vendor management.

Magna Hospitality | January 2019 – July 2021

Work with a portfolio of 40 hotels on digital marketing and strategy, digital advertising, branding, reputation, and overall online presence.
Within the first year I have elevated the digital marketing department with additional hires, reporting, strategy, and agency management.
Implemented streamlined budget management into an opt-out opportunity to eliminate unneeded communications and increase speed to market.
Strategize with sales and revenue teams to maximize performance, ADR, and return on ad spend.

Spire Hospitality | January 2019 – July 2021

Led the digital marketing strategy for a portfolio of 26 hotels and resorts which includes social media, email marketing, SEO, and PPC. The Spire portfolio consists of 11 brands across 18 states.
Continuously increased room nights and revenue by improving budgeting and cost-per-click management. 11:1 ROAS in 2019 and 14:1 ROAS in 2020 from digital marketing ad channels.
Performed thorough market research and analysis to craft a customized digital marketing strategy for each property.
Monitored and managed social, PPC, and email marketing campaigns and provide recommendations based on performance.
Yearly, quarterly, and monthly reporting to the properties, investors, and stakeholders.
Developed “SpireWorks,” our in-house web platform for sales, marketing, HR, and accounting.
Corporate communications including monthly newsletter, social media, and in-house announcements.
Grew Spire LinkedIn following by over 900%.

NewcrestImage | March 2018 – January 2019

Managed all aspects of social media and eCommerce for the NewcrestImage portfolio of 26 hotels, along with OTA optimization, budgeting, and reporting.
Hosted monthly digital training sessions for team members in the hotels and created training webinars to be used on-demand for NewcrestImage University.
Oversaw reputation management strategy, tools, and reporting.
Streamlined monthly marketing budgets.

Evolution Hospitality | November 2016 – March 2018

Creative copy writing, keyword research, and SEO analysis for branded hotel websites. (Hilton, Marriott, IHG)
Social Media advertising, analysis, and planning for resorts in Jamaica.
Worked with hotels and resorts on eCommerce strategy and opportunities.

* Pillar Hotels & Resorts was purchased by Aimbridge Hospitality. Evolution Hospitality is a subsidiary of Aimbridge.

Pillar Hotels & Resorts | November 2013 – November 2016

Implemented the social media strategy for 190+ hotels including content strategies and social media advertising.
Brought all social media efforts in house which saved the company over $100,000 and increased social media related revenue 10% year over year for three consecutive years.
Worked with multiple brands and branding guidelines including Marriott, Hilton, Sheraton, and IHG.
Wrote compelling content and created attention-grabbing graphics for Facebook, Twitter, and Google My Business.
Implemented strategies to improve reputation management on Facebook, Google My Business, and TripAdvisor.

PurpleMenace.com | October 2012 – May 2016

Wrote columns focusing on TCU athletics with an emphasis on football and basketball.
Created entertaining, attention-grabbing, and fun-to-read content.

Dallas Cowboys | July 2013 – December 2013

Generated ideas and created content for the Dallas Cowboys, Dallas Cowboys Cheerleaders, and AT&T Stadium Facebook and Twitter accounts.
Developed content schedules and published across all social channels on behalf of AT&T Stadium using Adobe Social and HootSuite.
Live Tweeted from @DallasCowboys Twitter account before, during, and after games, acting as the voice of the Dallas Cowboys to over 650,000 followers.

KESN 103.3 FM | January 2006 – October 2013

Producer | June 2007 – October 2013

Assistant Producer of the Fitzsimmons and Durrett Show heard middays Monday-Friday.
Social Media Manager for the Fitzsimmons and Durrett Show. Implemented the strategy and grew the Twitter following from zero to over 700 followers in less than five months.
Executive Producer of the Coop and Nate Show. Top 10 in ratings for its time slot for six consecutive months. (2011-2013)
Executive Producer of Dallas Mavericks programming and instrumental in show schedule during the Mavs championship season. (2007-2012)
Responsible for show topics, booking of guests, audio imaging, social media, on-air giveaways, show promotion, listener interaction, and call screening.
Field reporter for Dallas Mavericks, Cowboys, and other local sports teams.
Wrote and produced SportsCenter updates and promos for local and network programming.

Promotions Assistant | October 2006 – July 2007

Interacted with station listeners, and cooperated with account executives to ensure the client’s expectations were met and exceeded.
Promoted 103.3 FM ESPN at sporting events, live broadcasts, and remotes.
Ensured promotional tools were visible and attention-grabbing.

Promotions Intern | January 2006 – May 2006

Frogs O War | May 2012 – January 2013

B.S. Radio, TV, Film – 2007

Minor: Communication Studies